Raising condition and SWOT analysis for a premium grade beef production in Phayao and Phrae province

Abstract

Premium grade production is an important factor for an achievement and benefit income of farmer or beef cooperative. Therefore, aim of this research is proposed the study of raising condition and SWOT analysis for a premium grade production in Phayao and Phrae province. Data were calleted during June 2016 to April 2017 from 64 farmers who are the participation member of Dok khamtai beef cooperative in Phayao province. Farms were interviewed by semi-structured interview and analyzed data by using percentage and mean values. This case study was divided into 2 cases. Study I: the most of farmers were male (88.72%), average age about 51-60 years old (38.73%), with primary education (44.60%), raised beef cattle as a secondary career (80.98%) and bought from local livestock market (100%). Farmers used the Charolais and Angus breed for fattening average number 1-3 heads (55.78%). Beef cattle were castrated (100%) and use time for fatting 12 months (66.86%). During the fattening cattle were feed with concentrate and roughage such as corn husk, rice straw, Napier grass and Ruzi grass. Phenotypic feathered of Charolais crossbred found that most of  white with light brown skin color. Study II: SWOT Analysis, the strength is farmers are grouped together can exchange know of experiences and received help from the government. The Weaknesses is that most farmers are older, they will have limited capacity to learning new technology for production development. The opportunity is that farmers have a group of cooperatives. There for they get support funding and academic services from the government. However, threats is farmers as new farmers still lack experience in breeding, farm management and marketing. Beef cattle production have high production costs and long payback period. Opening of a free trade area (FTA) allowing foreign quality meat to become a competitor of meat produced by farmers. Inconclusion, study of the raising condition and SWOT analysis is basic information for guidelines to help premium grade production level of occupation of local farmer and to develop  sustainability.