Opinion Towards Agro-Tourism of People in Bangkok

Abstract

This research aimed to study 1) personal characteristics 2) type of agro-tourism 3) opinion towards
on agro-tourism 4) to compare opinion towards agro- tourism with different factors; and 5) problems and
suggestions on agro-tourism. The sample of this study were 385 people who iving in Bangkok (2016).
Accidental random sampling was used with the people who traveled by Bangkok Mass Transit System (BTS).
Questionnaire was research instrument. Data were analyzed and presented through frequency, percentage,
mean, standard deviation, t-test and F-test.The results revealed that most of respondent were female with an
average age 31.70 years old and marital status was single. Education level was bachelor’s degree and
higher. Salary/income was 15,419.56 baht per month. For the type of agro-tourism found that the respondent
liked to travel with their family at average 2.17 days per trip. Purpose of tourism was to admire the gorgeous
places and the scenery. The favorite place for visiting in the weekend was at the Northern part of Thailand
with average expense of 3,337.33 baht per trip as accommodation cost. Media exposure on agro- tourism

information was television and website. Favorite activity was a dining and buyng agricultural products around
agro-tourism area. Internet was used as a communication channel to find service. Opinion towards
agro-tourism was at high level. Problemswere tourist place is too far, take time for traveling and cost of
traveling was high. Information and detail of agro-tourism should be provided. Standard price and package
of agro-tourism should be promoted. Hypotheses testing showed that different level of education, income,
date of traveling and media exposure had significantly different on opinion towards ago-tourism
at 0.05 level.