Difference Analysis of Decisions Making for Organic Agricultural Products between Urban and Suburban Area in Chiang Mai
The objective of this study aimed to difference analysis of decisions marking for organic agricultural products between urban and suburban area in Chiang Mai by means of F-test and Chi-square test. The products consisted of 13 type divided into 5 groups according to characteristic. Data were collected by questionnaires from 2,500 consumers of 25 districts with the quota sampling. It was found that the reason of the decision on the products were different in the farm plants, processed and fresh organic agricultural product groups. In conclusion, the determination of making strategies should be different.