Difference Analysis of Decisions Making for Organic Agricultural Products between Urban and Suburban Area in Chiang Mai

  • รภัสสรณ์ คงธนจารุอนันต์ Faculty of Economics, Maejo University, Chiang Mai, Thailand
  • จำเนียร บุญมาก Faculty of Business Administration, Maejo University, Chiang Mai, Thailand
  • ทัดพงศ์ อวิโรธนานนท์ Faculty of Business Administration, Maejo University, Chiang Mai, Thailand
Keywords: buying decisions, agricultural products

Abstract

The objective of this study aimed to difference analysis of decisions marking for organic agricultural products between urban and suburban area in Chiang Mai by means of F-test and Chi-square test. The products consisted of 13 type divided into 5 groups according to characteristic. Data were collected by questionnaires from 2,500 consumers of 25 districts with the quota sampling. It was found that the reason of the decision on the products were different in the farm plants, processed and fresh organic agricultural product groups. In conclusion, the determination of making strategies should be different.

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Published
2019-12-28
How to Cite
คงธนจารุอนันต์ร., บุญมากจ., & อวิโรธนานนท์ท. (2019). Difference Analysis of Decisions Making for Organic Agricultural Products between Urban and Suburban Area in Chiang Mai. Journal of Agricultural Research and Extension, 36(3), 44-53. Retrieved from https://li01.tci-thaijo.org/index.php/MJUJN/article/view/232886