Difference Analysis of Decisions Making for Organic Agricultural Products between Urban and Suburban Area in Chiang Mai

Authors

  • Raphassorn Kongtanajaruanun Faculty of Economics, Maejo University, Chiang Mai, Thailand
  • Jamnian Bunmark Faculty of Business Administration, Maejo University, Chiang Mai, Thailand
  • Thatphong Awirothananon Faculty of Business Administration, Maejo University, Chiang Mai, Thailand

Keywords:

buying decisions, agricultural products

Abstract

The objective of this study aimed to difference analysis of decisions marking for organic agricultural products between urban and suburban area in Chiang Mai by means of F-test and Chi-square test. The products consisted of 13 type divided into 5 groups according to characteristic. Data were collected by questionnaires from 2,500 consumers of 25 districts with the quota sampling. It was found that the reason of the decision on the products were different in the farm plants, processed and fresh organic agricultural product groups. In conclusion, the determination of making strategies should be different.

References

Bhisalbutra, L. and P. Bhisalbutra. 2009. Analysis of Agricultural Product Buyer Behavior. Nonthaburi: Sukhothai Thammathirat Open University Press. 480 p [in Thai]

Greennet. 2015. The organic agriculture market in Thailand. [Online]. Available http://www.greennet.or.th/article/1009 (3 August 2018).

Institute for Population and Social Research. 2018. Factors affecting consumer behavior with regards to health products. 76p. In Research project. Bangkok: Mahidol University. [In Thai]

Ministry of Agriculture and Cooperatives. 2011. Organic Agriculture Part1: The Production, Processing, Labelling and Marketing of Produce and Products from Organic Agriculture. Bangkok: Guidance on the Application of Thai Agricultural STANDARD TAS 9000 Past 1(G)-2014, The Royal Gazette. 39 p.

Panplum, P. 2016. Factors affecting consumers’ willingness to pay for organic products in green markets and specialty health food chain stores in the Bangkok metropolis and vicinity. Journal of Modern Management Science 14(1): 10.

Sangkumchaliang, P. and H. Wen-Chi. 2012. Consumers’ perceptions and attitudes of organic food products in northern Thailand. International Food and Agribusiness Management Review 15(1): 87-102.

Schobesberger, B.R., I. Darnhofer, S. Somsook and C.R. Vogl. 2008. Consumer perceptions of organic foods in Bangkok Thailand. Food Policy 33: 112-121.

Supinacharoen, K. 2013. Relationship among Factors Influencing Decision to Purchase Organic Rice. Master Thesis. Kasetsart University. 110 p.

Wier, M. and L.M. Andersen. 2003. Consumer Demand for Organic Foods-attitudes, Values and Purchasing Behavior. Denmark: AKF- Institute of Local Government Studies. 71 p.

Wongmontha, S. 1999. Marketing Strategy: Marketing Planning. Bangkok: Thira Film and Cytex. 295 p. [in Thai]

Downloads

Published

2019-12-28

How to Cite

Kongtanajaruanun, R. ., Bunmark, J. ., & Awirothananon, T. . (2019). Difference Analysis of Decisions Making for Organic Agricultural Products between Urban and Suburban Area in Chiang Mai. Journal of Agricultural Research and Extension, 36(3), 44–53. retrieved from https://li01.tci-thaijo.org/index.php/MJUJN/article/view/232886

Issue

Vol. 36 No. 3 (2019): September - December 2019

Section

Research Article

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This article is published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0), which allows others to share the article with proper attribution to the authors and prohibits commercial use or modification. For any other reuse or republication, permission from the journal and the authors is required.