Adoption of Sufficiency Economy Philosophy by Farmers in Ban Maesa Mai, Pong yang Sub-district, Mae rim District, Chiang Mai Province
The objectives of this study were to study adoption of knowledge from the concept of sufficiency economy to farmers in Ban Maesa Mai, Pong yang Sub-district, Mae rim District, Chiang Mai Province. The samples of the study were 350 farmers. The analysis was done by software program for social science research. Obtained data were analyzed for finding descriptive statistics, frequency, mean, and percentage were used in this study.
The study found that most farmers do not have experience in accordance with the Philosophy of Sufficiency Economy. More than half have no experience in training on the Philosophy of Sufficiency Economy. And most of them do not have the experience to study the Philosophy of Sufficiency Economy. The level of acceptance of the Philosophy of Sufficiency Economy of the farmers found that three issues were accepted by farmers in high level: practical principle, self-reliance, and sufficient implementation in other aspects. Three issues were accepted by farmers in medium level including doing career according to sustainable sufficiency, basic needs, and agricultural way of life. Problems, obstacles and suggestions found that farmers encountered problems. 1) Access to farmers was difficult because farmers are hill tribes, Perception of the dispatcher may be unclear. 2) The content may be difficult to understand. Senders cannot interest the content. 3) The communication channels are not available to the knowledge. 4) New knowledge exposure of farmers is not enough. The suggestions for information exposure of farmers are: 1) Senders should be able to communicate in the local language. 2) The channels should use effective media to communicate with farmers and 3) receivers should be the enthusiastic to learn the new knowledge.