The Entrepreneur’s Satisfaction Towards Graduates from Agricultural Technology Program, Faculty of Agro-industrial Technology Rajamangala University of Technology Tawan-ok

Abstract

The characteristics of graduates that satisfy employers are an essential consideration for universities, as it contributes to the successful cultivation of students into graduates meeting the expectations of businesses. Therefore, this research focused on studying employer satisfaction and comparing the satisfaction of employers with graduates exhibiting different characteristics. Data was collected through questionnaires from representatives of 117 agricultural technology-related enterprises affiliated with the Faculty of Agro-industrial Technology, Rajamangala University of Technology Tawan-ok. Statistical analyses, including descriptive statistics, t-tests, and F-tests, were employed to compare data categorized into two and more than two groups. The research findings revealed that the sample group of employers consisted of 53.00% males and 47.00% females, with 75.20% from private organizations, 53.80% being business owners, and 54.70% collaborating with graduates for 6 months to 1 year. Overall, employers expressed high satisfaction with graduates majoring in Agricultural Technology ( =4.32). When examined by specific skill areas, interpersonal and responsibility-related skills received the highest satisfaction scores ( =4.58), while skills in numerical analysis, communication, and information technology usage were rated at the lowest level ( =3.97). However, significant statistical differences in satisfaction were found between employers of different genders and those with varying relationships with graduates in different statuses at a 0.01 significance level.