The Supply Chain Analysis of Rong-Rean Nasan Rambutan in Surat Thani Province: The Case Study of Ban Nasan Agricultural Cooperative Limited

Authors

  • Chompunoot Duangjan Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, Surat Thani Campus
  • Suthijit Choengthong Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, Surat Thani Campus
  • Siripat Chodchuang Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, Surat Thani Campus
  • Suchart Choengthong Faculty of Innovative Agriculture and Fisheries (Establishment Project), Prince of Songkla University

Keywords:

supply chain management, rambutan, agricultural cooperative

Abstract

The SCOR Model was employed for this research to analyze the supply chain of Rong-Rean Nasan rambutan under the Ban Nasan Agricultural Cooperative Limited. The value-added creation was additionally recommended for GAP-certified rambutans. The qualitative research was conducted and the data collection was through an in-depth interview method being derived from the semi-structured interview. The key informants included eight cooperative members who were its chairperson, committees and members. Non-participants' observation was also performed by organizing operational meetings among personnel being related to the value-added chain of GAP-certified rambutans. The findings showed that the key issue was the planning and procurement of raw materials to meet market demands. Further, the cooperative wanted to expand its market size but encountered a problem of raw material insufficiency which was most farmers did not possess enough motivation to produce GAP-certified rambutans that subsequently heightened the price. Those farmers were also unclear about the cost of producing GAP-certified rambutans as they perceived the unworthiness when compared with selling price, not to mention the limit purchasing volume. The method of value added was, therefore, recommended to increase marketing channels of online and contract farming to increase the sales volume of GAP certified rambutans.

References

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Published

2022-04-27

How to Cite

Duangjan, C., Choengthong, S., Chodchuang, S., & Choengthong, S. (2022). The Supply Chain Analysis of Rong-Rean Nasan Rambutan in Surat Thani Province: The Case Study of Ban Nasan Agricultural Cooperative Limited. Journal of Agricultural Research and Extension, 39(1), 139–149. retrieved from https://li01.tci-thaijo.org/index.php/MJUJN/article/view/248906

Issue

Vol. 39 No. 1 (2022): January-April 2022

Section

Research Article

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