Assessment of Social Return on Investment for the Project of “Kae Noi” Green Products from Ethnic Groups

Abstract

The objective of this study was to evaluate the social return on investment (SROI) for the "Kae Noi" green products project involving ethnic groups. The sample size of 60 was determined using a non-probability sampling method, initially employing the quota sampling technique. Subsequently, convenience sampling and purposive sampling techniques were utilized to select participants who voluntarily provided information and participated in the project. The researchers analyzed the outcomes using outcome mapping, considering inputs, activities, outputs, and the results. The data underwent analysis, encompassing the calculation of deadweight, attribution (other contributing factors affecting achievement), and the drop–off rate. Additionally, the financial proxy of the actual results was determined to calculate the social return on investment (SROI) ratio. The study's results were categorized into two aspects. Firstly, the economic aspect included income from agricultural occupations, income from processing agricultural products, and the reduction of social costs. It also encompassed family expenses invested in agriculture and the reduction of household debt through year–round production planning for agricultural products. Secondly, the educational social aspect involved professionalism and knowledge in processed products, agricultural product processing, and social culture. Regarding the social return on investment (SROI) of the project, the results indicated that stakeholders valued the investment at 2,388,913.04 Baht, while the monetized outcome value according to stakeholders was 2,565,869.57 Baht. The total investment outcome value amounted to 2,436,050.29 Baht, resulting in a net outcome value (SROI) of 176,956.53 Baht. Hence, for every 1 Baht invested in the project, a social benefit valued at 1.07 Baht can be generated. Consequently, it can be concluded that the project generates significant value beneficial to society and is worth the investment in the operating budget.