Determinants of Maintaining Pomelo Kao Tang Kwa Varity Decision of Farmers in Chainat Province

Abstract

This research aimed to study determinants of maintaining pomelo Kao Tang Kwa variety decision
of farmers in Chainat province. In this work, a questionnaire was used as the data collecting instrument.
The data were collected from 71 Kao Tang Kwa pomelo farmers in Chainat province. The data were
analyzed by using descriptive statistics and multiple regression analysis. The results showed that the
majority of the studied farmers was male, the average age of the farmers was 56.38 years and the
average number of household members was 3.65 persons. Almost farmers were completed primary
education level. Furthermore, the study found that the determinants of maintaining pomelo Kao Tang Kwa
variety decision of farmers in Chainat province illustrated that physical and biological factor, economic
factor and social and culture factor were high level with mean values 4.27, 3.94 and 3.63, respectively.
The promotion and communication factor was medium level with mean value 3.10. The multiple regression
result revealed that positive factors were convenient transportation for distribution of harvest, capital

supported for pomelo production, increasing incomes from pomelo farming and the confidence of farmers
to the extension officers while negative factor was the number of inheritor of polmelo production.