Satisfaction toward Clean Food Consumption of Consumers in Bangkok Metropolitan Area

Abstract

This study aims to study the personal data, consumer satisfaction and comparison with the differences between personal data and satisfaction toward clean food consumption in Bangkok Metropolitan Area. Data were collected by questionnaire schedules from the samples who had experienced clean food consumption. Residing in Bangkok a total of 385 people. The data was analyzed by using frequency, percentage, mean, independent sample T-test and One-way ANOVA. The results showed that most of the samples were female. Age is between 23-29 years old, bachelor degree, single, occupation as a private company employee, the experienced clean food consumption have more than or equal to 3 months. The results of the satisfaction with clean food consumption. In the sample, product satisfaction was found. And unsatisfied with the price, distribution channel, marketing communication and health. The results of comparison the differences between personal data and satisfaction with clean food consumption found that gender and level of education affects health. Age affects product and distribution channel. The occupation affects the product.