A A Website Development of Thai Sustainable Seafood Manifesto Project

Abstract

     The aims of this research were to; 1) study the guidelines for determining the implementation plan for a Thai sustainable seafood project, 2) develop a project website, and 3) study the user’s opinions of the website. Research methodology was divided into 3 stages: 1) review of documents and expert interviews, 2) development of instruments and experiments, and 3) opinion study using a questionnaire. The sample group used in this study were 5 experts in the seafood business and 5 experts in content and websites, who had been recruited using the purposive sampling method. In addition, another sample group consisting of 56 academics, entrepreneurs, and persons who had participated in the SB’20 Chantaboon seminar were chosen to study opinions on the use of the project website. The instruments used to collect data included: 1) a semi-structured interview form, and 2) opinion questionnaires. Data were analyzed using average, percentage, and standard deviation. The results indicated that the 12 sustainable seafood business standards could be divided up as guidelines for 3 stakeholder groups, namely Group 1 Upstream Chain Care (Purchasing), Group 2 Midstream Chain Care (Producing), and Group 3 Downstream Chain Care (Sales). The operational plan for this project could be divided into four phases, and a study of user opinions found that the sample group members agreed with the overall design and content of the website at the highest level.