The Development of Nam Dok Mai Mango Packaging for the Thanyalux Mango Orchard, Bang Chalong Sub-district, Bang Phli District, Samut Prakan Province

Abstract

      The objectives of this study were to 1) develop packaging for the Nam Dok Mai variety of mango grown at the Thanyalax Mango orchard, Bang Chalong Subdistrict, Bang Phli District, Samut Prakan Province, and 2) study the degree of satisfaction of the customers with the Thanyalux Mango packaging design. The sample group for the experiment was 3 academics, 4 mango farmers and a group of 409 customers who visited the Nam Dok Mai Mango Festival in Samut Prakan. The research tools were a semi-structured interview form and a user satisfaction questionnaire. Data analysis was done with frequency, percentage, mean, standard deviation, t-test, and F-test. The results were:1) The target group was a group of regular customers and tourists who visited, 2) The mango brand name THANYALUX MANGO represented uniqueness, 3) The packaging materials were safe and environmentally friendly, 4) The packaging looked strong, was colorful, and the graphics were attractive and modern, and 5) The packaging label design showed the details of the product and the mango orchard. The findings further revealed that overall customer satisfaction with the packaging design for the Thanyalux  Mango was at a high level (   = 3.67), and when each aspect was considered separately, it was found that packaging users had the highest level of satisfaction with 2 aspects, which were sales promotion (   = 4.06) and cleanliness and safety of product (   = 3.93). Moreover, users had a medium level of satisfaction with the protective aspect of the packaging (  = 3.31), packing of product (   = 3.22), and convenience of use (   = 3.13).