Need of media for Public Relation in Agricultural-Tourism at Flower Ornamental Plant Village, Khlong 15, Ongkharak District, Nakhon Nayok Province

Abstract

The objective of this study was to find need of media for public relation in agricultural tourism at flower ornamental plant village, Khlong 15, Ongkharak district, Nakhon Nayok province. The questionnaire was the tool for collecting the data form 352 persons of farmers and tourists. The descriptive statistic was used for data analysis. The result showed that the need of old media of farmers and tourists was in highly need level, which were 4.30 and 3.60, consequently. Moreover, the need of new media of farmers and tourists also was highly need level, which were 4.46 and 4.59.

The results indicated that the new media, ease of use and modern, such as Facebook is appropriate option for public relation. However, the precise tourism information is important content for public relation. The linkage of data and map is inducing the tourist to travel in.