Factors Affecting to Practice on Standard of Good Agricultural Practice (GAP) for Rice Farmers in Nakhon Pathom Province

Abstract

This research was to investigate 1) demographic of rice farmers in Nakhon Pathom province
2) trustable to media exposure 3) technology for rice cultivation 4) perception and practice to standard
of GAP 5) factor affecting to perception and practice on standard of GAP for rice farmers in Nakhon
Pathom province. Population were rice farmers in Nakhon Pathom Province, the sample were 397 No. of
rice farmers, selected by using simple random sampling technique. Collected data by using
construct-questionnaire, analyzed data by using frequency, percentage, mean, standard deviation and
testing with multiple regression. The results reveal that 1) most of rice farmers were male, 39-50 years old
at the average, planted area were more than 33 rai, gained incomes at 7,401-7,600 baht/rai 2) trustable
to media exposure at high level were social media, personal media, activity media and at less level
were printed media 3) technology for rice cultivation were loamy soil, irrigated water, cultivars were

namely DOR 51, DOR 57 or DOR 47 and cultivation technique by sowing 4) perception and practice on
standard of GAP by the average were at the whole level and always level by sequence 5) factors affecting to
perception were irrigation source, timing of cultivation, trustable to personal media and social media; factors
affecting to practice were irrigation source, trustable to activity media and personal media and soil texture.