The Needs and Factors Relating to Using Seamless Learning to Enhance Creativity and Innovation Skills by Using Wisdom Knowledge based of Local Entrepreneurs

Main Article Content

Patthanan Bootchuy
Thanathnuth Chatpakkarattana

Abstract

      The purposes of this research were to study the needs and factors relating to using seamless learning to enhance creativity and innovation skills by using local wisdom as a basis for entrepreneurs. The sample group consisted of 422 local entrepreneurs in Thailand from volunteer sampling. The research instrument was a questionnaire of the needs and factors relating to using seamless learning to enhance creativity and innovation skills by using local wisdom as a basis for entrepreneurs. The data were analyzed by percentages, means, S.D., T-test, one-way ANOVA and Pearson Correlation. The results showed that 1) most of the local entrepreneurs were female (71.3%), aged between 50-64 years old, of which 44.4% held undergraduate degree level; 2) the need to apply local wisdom to create value or economic value for their industrial and handicraft business was 50.0%; 3) the need for seamless learning to enhance the creative and innovative skills of the local entrepreneurs was at a high level (mean = 4.30); and 4) the study of the correlations between seamless learning access and need for the seamless learning of the local entrepreneurs indicated that the seamless learning accessibility level of the local entrepreneurs correlated with their need for seamless learning to enhance their creative and innovative skills. 

Article Details

How to Cite
Bootchuy, P. ., & Chatpakkarattana, T. . (2025). The Needs and Factors Relating to Using Seamless Learning to Enhance Creativity and Innovation Skills by Using Wisdom Knowledge based of Local Entrepreneurs. King Mongkut’s Agricultural Journal, 43(2), 262 –. https://doi.org/10.55003/kmaj.2025.05.28.013
Section
Research Articles

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