Attitudes, Cost-Effectiveness, and Policy Recommendations for Agricultural Drone Adoption in Thailand

Main Article Content

Montri Thanasing
Sawettaporn Tangwancharoen
Thanomphan Triwanitchakorn

Abstract

       Unmanned Aerial Vehicles (UAVs), or drones, have emerged as a key innovation in enhancing Thai agriculture amid challenges such as labor shortages, rising production costs, and health risks from agrochemical exposure. This review explores Thai farmers’ attitudes toward agricultural drones, assesses their cost-effectiveness, and proposes policy recommendations to facilitate efficient and sustainable adoption by compiling research results on farmers' acceptance attitudes and the outcomes of using drone technology for agriculture, which have been published in research databases. Results from previous survey studies have shown that farmers have positive attitudes towards drone use, with high levels of acceptance in attitudes towards perceived usefulness and perceived ease of use of technology. However, concerns remain regarding high initial investment, operational complexity, and regulatory constraints. Cost-benefit analyses indicate that owning drones, especially when used for both personal and commercial purposes, can yield significant economic returns as they are smallholder farmers grouped together under a large-scale project. This article concludes with policy recommendations addressing financial support, farmer training, legal reform, and technology access to promote the broader adoption of precision agriculture in Thailand.

Article Details

How to Cite
Thanasing, M., Tangwancharoen, S. ., & Triwanitchakorn, T. . (2026). Attitudes, Cost-Effectiveness, and Policy Recommendations for Agricultural Drone Adoption in Thailand. King Mongkut’s Agricultural Journal, e0268715. https://doi.org/10.55003/kmaj.2026.268715
Section
Research Articles

References

Aierken, N., Yang, B., Li, Y., Jiang, P., Pan, G., & Li, S. (2024). A review of unmanned aerial vehicle based remote sensing and machine learning for cotton crop growth monitoring. Computers and Electronics in Agriculture, 227(2), 109601. https://doi.org/https://doi.org/10.1016/j.compag.2024.109601.

Assavakul, S., Savithi, C., & Khantong, S. (2022). Factors influencing the adoption of small unmanned aerial vehicles (drones) in large fields of agriculture case study of large rice fields agriculture in Maha Sarakham province. The Journal of Development Administration Research, 12(4), 786–798. (in Thai).

Charoenwikkai, P., & Polnok, A. (2023). Factors for Acceptance of Drone Technology for Spraying Herbicides in Sugarcane Fields LanKrabue District Kamphaeng Phet Province. Master’s Thesis. Naresuan University. (in Thai).

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340. https://doi.org/10.2307/249008.

Jirathammawat, N., Mansanguan, P., Chookiattiyot, C., & Charoensook, C. (2025). Attitudes and awareness regarding safety of using unmanned agricultural aircraft. Administrative Journal for Local Development, 4(1), 57–70. https://doi.org/10.14456/ajfld.2025.5. (in Thai).

Koondee, P., Saengprachathanarug, K., Wongpichet, S., Wongphati, M., Ungsathittavorn, K., Pilawut, S., Phuphaphud A., Panduangnate, L., & Nodthaisong, C. (2022). A study of working time and obstacles on foliar fertilizer spraying in sugarcane fields using drones, tractors and humans. Khon Kaen Agriculture Journal, 50(4), 1083-1096. (in Thai).

Leelawanich, K. (2022). A Business Plan for Agricultural Technology Service Provider in the Central Region. Master’s Thesis. Thammasat University. (in Thai).

Loungmoon, P., & Onpraphai, T. (2021). Rice yield estimation with vegetation index using multispectral imagery from unmanned aerial vehicle. Journal of Agricultural, 37(2), 193–205. (in Thai).

Nantasarn, M., Sittbisuntikul, K., & Nunthasen, W. (2021). The efficiency measurement of farm productive of young farmers Maha Sarakham Province. Prawarun Agricultural Journal, 18(1), 95–103. https://doi.org/10.14456/paj.2021.12. (in Thai).

Phrommas, R., & Chaiwong, C. (2021). Application of unmanned aerial vehicle (UAV) for land use monitoring and mapping in Maechaem district with community participation. Journal of Communication Arts Review, 25(2), 110–125. (in Thai).

Piyamada, V., & Saraithong, W. (2023). Cost and benefit analysis of drone technology for rice farming in Nanongphai Chumphonburi, Surin. Journal of Social Science Panyapat, 5(3), 395–408. (in Thai).

Punyawattoe, P., Sutjaritthammajariyangkun, W., Chaiyasing, N., & Supornsin, S. (2019). The efficacy of the unmanned aerial vehicle (UAV) for controlling rice dirty panicle disease. Thai Agricultural Research Journal, 37(1), 27–36. (in Thai).

Office of Agricultural Economics. (2023). Agricultural Statistics of Thailand 2023. Ministry of Agricultural and Cooperatives. (in Thai).

Sampaothong, S., & Punyawattoe, P. (2024). The application of blockchain technology with unmanned aerial vehicles (UAVs) for plant protection in Thailand. Journal of Arts Management, 8(2), 459–478. (in Thai).

Soyyana, A., Chaovanapoonphol, Y., & Saeliw K. (2022) Farmer’s adoption of drone technology for spraying chemicals in Sankamphaeng district, Chiang Mai province. Khon Kaen Agriculture Journal, 50(Suppl. 1), 385-391. (in Thai).

Suvittawat, A. (2024). Investigating farmers’ perceptions of drone technology in Thailand: exploring expectations, product quality, perceived value, and adoption in agriculture. Agriculture, 14(12), 2183.

Thila, S., & Oottamakorn, C. (2024). Factors influencing the adoption of drones for rice farming among large-scale rice farmers, Phatum Thani. Journal of Social Innovation and Mass Communication Technology, 7(2), 40–53. https://doi.org/10.14456/jsmt.2024.13. (in Thai).

Thongpan, S., & Intarat, K. (2025). Lessons learned of using drone for agriculture: A case study of mega farm enterprises in Suphan Buri Province. King Mongkut’s Agricultural Journal, 43(3), 373– 83. https://doi.org/10.55003/kmaj.2025.06.16.006. (in Thai).

Wajasuwan, T., & Wongsansukcharoen, J. (2022). Acceptance of technology and innovation affecting the intention of using drone for agriculture in the agricultural industry. Panyapiwat Journal, 14(1), 143–157. (in Thai).

Wongwai, K. (2025). Approval for spraying herbicides on sugarcane fields by unmanned aerial vehicles (drones) in Kumphawapi district, Udon Thani province. Prawarun Agricultural Journal, 22(1), 1–10. https://doi.org/10.14456/paj.2025.1. (in Thai).