Development of Interactive Video on the YouTube Platform to Promote Learning on Stingless Bees
Main Article Content
Abstract
This research aimed to 1) investigate approaches to developing media to promote learning about stingless bees, 2) develop interactive video media on the YouTube platform, 3) compare learning achievement between the use of traditional media and new media, and 4) examine participants’ satisfaction with the media.The research comprised two phases. The media development phase involved 157 trainees attending the training and 3 experts specializing in content and 3 experts specializing in learning media. The media experimental phase involved 80 trainees attending the training, divided into a control group and an experimental group, with 40 participants in each group. The findings indicated that the guidelines for developing video media should focus on three key areas. First, lesson content should be divided into sub-lessons that align with learners’ needs, emphasizing key issues. Second, video and platform design should employ natural color tones, emphasize the use of authentic images, and ensure consistency between content and text, while the platform should be easy and convenient to access. Third, interactive design to promote learning should encompass learner–content, learner–system, and learner–learner/instructor interactions through activities integrated into the video content and system. The quality evaluation revealed that both content and learning media were rated at the highest level (x̄ = 4.22, S.D. = 0.50 and x̄ = 4.22, S.D. = 0.65, respectively). The comparison of learning achievement showed that the experimental group achieved significantly higher learning achievement than the control group (t = -5.32, p < 0.001), indicating the effectiveness of the developed interactive video media. Furthermore, participants’ overall satisfaction was rated at the highest level for content (x̄ = 4.46, S.D. = 0.68) and learning media (x̄ = 4.45, S.D. = 0.72). These findings indicate that the interactive video media developed on the YouTube platform has the potential to effectively promote learning.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
King Mongkut's Agricultural Journal
References
Bobkina, J., Baluyan, S., & Domínguez Romero, E. (2025). Tech-enhanced vocabulary acquisition: Exploring the use of student-created video learning materials in the tertiary-level EFL (English as a foreign language) flipped classroom. Education Sciences, 15(4), 450. https://doi.org/10.3390/educsci15040450.
Choi, G. W., & Seo, J. (2024). Accessibility, usability, and universal design for learning: Discussion of three key LX/UX elements for inclusive learning design. TechTrends, 68(5), 936-945. https://doi.org/10.1007/s11528-024-00987-6.
Chuataharn, P., & Pathumcharoenwattana, W. (2021). Effects of organizing self-directed learning activities using mobile learning technology on information literacy of non-formal and informal education students. An Online Journal of Education, 16(2), OJED1602035. https://doi.org/10.14456/ojed.2021.51.
Chuwicha, P., & Putson, P. (2024). Community Enterprise for Stingless Bee Rearing and Processing. Interview, 10 September. (in Thai).
Haerawan, H., Cale, W., & Barroso, U. (2024). The effectiveness of interactive videos in increasing student engagement in online learning. Journal of Computer Science Advancements, 2(5), 244–258. https://doi.org/10.70177/jsca.v2i5.1322.
IBM Corp. (2021). IBM SPSS Statistics for Windows, Version 28.0. IBM Corp.
Krumm, I. R., Miles, M. C., Clay, A., Carlos, W. G., & Adamson, R. (2022). Making effective educational videos for clinical teaching. Chest, 161(3), 764–772. https://doi.org/10.1016/j.chest.2021.09.015.
Makboon, N. (2017). Technology for Stingless Bee Rearing Management of Farmers in Chanthaburi Province. Master’s Thesis. Rambhai Barni Rajabhat University. (in Thai).
Mayer, R. E. (2021). Evidence-based principles for how to design effective instructional videos. Journal of Applied Research in Memory and Cognition, 10(2), 229–240. https://doi.org/10.1016/j.jarmac.2021.03.007.
Monib, W. K., Qazi, A., Apong, R. A., Santos, J. H., & Mahmud, M. M. (2025). The MIND model: A microlearning AI-integrated instructional design for enhanced learning outcomes. Scientific Reports, 15(1), 41020. https://doi.org/10.1038/s41598-025-24910-y.
Moore, M. G. (1993). Theory of transactional distance. In D. Keegan (Ed.), Theoretical Principles of Distance Education, pp. 22–29. Routledge.
Nukulsompratthana, P. (2024). Key Statistics and Insights on Thailand’s Digital and Social Media Use in 2024. Retrieved from: https://www.popticles.com/insight/thailand-digital-and-social-media-stats-2024/. (in Thai).
Panti, K., Thanak, S., & Pilanthananon, N. (2020). Interactive video production for enhancing handicraft skills in occupation course of prathomsuksa iv students. Journal of Kasetsart Educational Review, 35(1), 133-122. (in Thai).
Phangnga Provincial Agriculture and Cooperatives Office. (2020). Stingless Bees: The Ultimate Insect Pollinators. Retrieved from: https://www.opsmoac.go.th/phangnga-local_wisdom-preview-422791791814. (in Thai).
Pineapple News Agency. (2023). DIPROM Leads Full Research Team to Develop Stingless Bee Honey, Expanding to 3 Pilot Provinces. Retrieved from: https://pineapplenewsagency.com/en/c29831/DIPROM. (in Thai).
Senasing, W. (2019). Economic and Industrial Insects. Retrieved from: https://www.scimath.org/article-science/item/9826-2019-02-21-08-50-13. (in Thai).
Tarigan, W. P. L., Sipahutar, H., & Harahap, F. (2023). The impact of an interactive digital learning module on students’ academic performance and memory retention. Computers and Children, 2(2), em004. https://doi.org/10.29333/cac/13654.
Tatsa, S. K., Buasuwan, P., & Klaijumlang, W. S. (2026). Needs assessment for the development of learner-centered education management for sustainable learning partnership schools. Interdisciplinary Academic and Research Journal, 6(1), e289291. https://doi.org/10.60027/iarj.2026.e289291. (in Thai).
Thammabut, T., & Wonganu, P. (2024) The design of learning media to reduce cognitive load using the split-attention principle. Journal of Information and learning, 35(2), 170-178. (in Thai).
Thossata, O., Jongkonlang, S., & Pilanthananond, N. (2024). Self-directed learning: SDL. Journal of Nakhonratchasima College Humanities and Social Sciences, 18(3), 376–386. (in Thai).
Uddin, R., Iqbal, S., Khan, M., Amjad, K., & Naveed, K. (2022). Learning through videos vs text: Assessing the effectiveness of video: Faculty perspective. Journal of Positive School Psychology, 6(12), 1–7.
Wongdaeng, S. (2025). Microlearning: Learning innovation that accommodates learner needs in the digital age. Rajabhat Maha Sarakham University Journal, 19(3), 1–15. (in Thai).
