Factors Affecting to Information System Adoption for Organic Agricultural Small and Medium Enterprises (SMEs) in Chiang Mai

Abstract

The adoption of information system in worldwide organizations has been dramatically increased every year. There are various factors making information system adoption process successful, especially, for Small and Medium Enterprises (SMEs) which have applied different techniques than those of more-complex-structured firms. Thai government had set up plan to ensure the sustainable growth of small, medium, and start-up enterprises realizing that the robust growth of SMEs and start-up firms would reflect to economics sustainability. This study demonstrated factors affecting the adoption of information system process for Thai organic SMEs in Chiang Mai by utilizing Technology Acceptant Model (TAM) and Theory of Reasoned Action (TRA), i.e., ease of use, usefulness, social normative, and user attitude. Hence, the objective of this study was to examine the relationship among TAM factors, user attitude, and social normative, intention to adoption and user satisfaction. The online questionnaire was used for data collection. The statistical techniques used both descriptive and inferential statistic. From research finding, it was found that only social normative, and user attitude had related with intention to IS adoption. Moreover, intention to IS adoption had related with user satisfaction. The research contribution could be used to improve understanding in information system adoption process. Finally, the result will assist organic agricultural SMEs in the adopting of information system in their organization efficiently.