The Confirmatory Factor Analysis Model of Herbs Extracted Acceptance in Broiler Farming
Keywords:
technology acceptance, herbs extract, broiler, confirmatory factor analysis modelAbstract
This research aimed to study the acceptance of herbs extracted in broiler farming by employing the concept of a Technology Acceptance Model (TAM) combined with confirmatory factor analysis model for measuring subjective responses. The survey data was collected from Lopburi, Saraburi, and Kanchanaburi province includes 100 observations among small, medium, and large-scale farm. The result showed that “perceived usefulness” and “perceived ease of use” dimensions have a statistically significant positive effect on the acceptance. Moreover, “effectiveness equivalent to antibiotic” was an outstanding effect in a perceived usefulness dimension, and “cost less than antibiotic” was also outstanding effect in perceived ease of use dimension. Based on the results, researchers would suggest that the corresponding agencies should promote the proper use of herbal extract in the animal production industry not only to reduce chemical residue but also improve exporting standards in the future.
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