Factor Determining the Success of Small and Medium Agricultural Supplies Entrepreneur in Udon Thani Province
Keywords:
Success factors, Factor Analysis, Small and medium enterprisesAbstract
The purpose of this study was to investigate the success factors of small and medium agricultural supplies entrepreneur in Udon Thani province. The relevant data was collected from 125 entrepreneurs. Exploratory factor analysis and multiple regression analysis were applied to investigate the relationships between the entrepreneurs’ socioeconomic characteristics and succession components. The results showed that 9 success factors were group using factor analysis including marketing factor, business competitor factor, law and politic factor, entrepreneurship factor, internal management factor, government policy factor, brave and determined factor, financial planning factor and sale support factor. Multiple regression analysis results showed that gender, age, highest education, initial investment and business experiences of entrepreneur were significantly impact the succession components. The government should launch a variety of policies to support target entrepreneurs which varies in socioeconomic characteristics and perceptions of success.
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