Guidelines for the Operation of Phatthalung Native Chicken Farming Community Enterprise

Authors

  • Atsawaluk Ratchapolsit Faculty of Liberal Arts, Learning Institute for Everyone, Samut Songkhram
  • Wanchai Dhammasaccakarn Faculty of Liberal Arts, Prince of Songkla University, Hat Yai Campus, Songkhla
  • Somsak Lila Hatyai University, Songkhla
  • Angkana Dhammasaccakarn Faculty of Management Sciences, Songkhla Rajabhat University, Songkhla
  • Somruedee Sanguankaew Faculty of Humanities and Social Sciences, Prince of Songkla University, Pattani Campus, Pattani
  • Jirachaya Jeawkok Faculty of Humanities and Social Sciences, Prince of Songkla University, Pattani Campus, Pattani

Keywords:

the operation, community enterprise, native chickens

Abstract

This research aimed to study 1) implementation of Phatthalung Native Chicken Community Enterprise group. 2) identifying the operating problems of Phatthalung Native Chicken Farming Community Enterprise group, and 3) proposing a guideline for developing the operational potential of Phatthalung Native Chicken Community Enterprise group of Ban Tak Daet Community, village No. 14, Khuan Maprao Sub-district, Muang Phatthalung District, Phatthalung Province. This study employed a qualitative approaches which included using a case study approach, collecting data from related documents, interviewing from a group of 12 key informants and using participatory observation technique. The operation of Phatthalung Native Chicken Community Enterprise group can be classified into four areas: 1) organizational management 2) production management 3) marketing management, and 4) financial management. There are some problems in organizational management, production management, market management and money management that are still inefficient, can't be totally self-reliant, limitation of product and marketing mechanism that cannot meet the needs of customers. In the future the group should improve by studying, training, and developing an effective model of operation.

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Published

2023-12-19

How to Cite

Ratchapolsit, A. ., Dhammasaccakarn, W. ., Lila, S. ., Dhammasaccakarn , A. ., Sanguankaew, S. ., & Jeawkok, J. . (2023). Guidelines for the Operation of Phatthalung Native Chicken Farming Community Enterprise. Journal of Agricultural Research and Extension, 40(3), 152–164. retrieved from https://li01.tci-thaijo.org/index.php/MJUJN/article/view/246138

Issue

Vol. 40 No. 3 (2023): September - December 2023

Section

Research Article

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