Willingness to Pay for Natural Enemies Products of the Safe Rice Producers in Chiang Mai Province

Authors

  • Supreeya Wangsathian Faculty of Economics, Chiang Mai University, Chiang Mai
  • Montri Singhavara Faculty of Economics, Maejo University, Chiang Mai
  • Thanes Sriwichailamphan Faculty of Economics, Chiang Mai University, Chiang Mai
  • Kamoltip Panyasit Faculty of Interdisciplinary Studies, Khon Kaen University, Nong Khai Campus, Nong Khai

Keywords:

Farmer’s willingness to pay, Natural enemies products, Contingent valuation method

Abstract

The objective of this study was to analyze farmers’ willingness to pay (WTP) for natural enemies' products. A questionnaire was used for collecting data from safe rice producers in Chiang Mai Province. The WTP’s value for natural enemy products was analyzed by means of the means, while the factors influencing the WTP’s value were analyzed by the Tobit model. The results indicate that the products of natural enemies have three types 1) stink bugs, 2) assassin bugs, and 3) trichogramma. farmers were willing to pay 348.08, 361.10, and 428.70 Bath. per pack, respectively. The factors that affected the increase in farmer's WTP’s value were the increase in age of the respondent, agricultural income, knowledge of organic agriculture, perception of natural enemies, ownership of land, and agricultural news awareness channels through academic journals and online channels.

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Published

2023-12-19

How to Cite

Wangsathian, S. ., Singhavara, M., Sriwichailamphan, T. ., & Panyasit, K. . (2023). Willingness to Pay for Natural Enemies Products of the Safe Rice Producers in Chiang Mai Province. Journal of Agricultural Research and Extension, 40(3), 176–189. retrieved from https://li01.tci-thaijo.org/index.php/MJUJN/article/view/251064

Issue

Vol. 40 No. 3 (2023): September - December 2023

Section

Research Article

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