Factors Affecting Consumer Adoption on Food and Drug Administration (Fda ) Label in Food Products

Abstract

The purpose of this research was to study factors affecting adoption on Food and Drug
Administration (FDA) label in food products. The survey research was carried out using questionnaires
collected data from 410 consumers. The descriptive statistics and multiple regression analysis were applied
for data analysis. The results showed that most of the respondents were female (57.80%), the average age
of 29 years, completed the bachelor degree (61.20%), single (70.50%), and average monthly income
17,800 baht. The source information on FDA label was television/radio (57.1%). The perception, attitude,
and adoption on FDA label were classified at the moderate level. Hypothesis testing showed that only
attitude which significantly (p<.01) affected the adoption of FDA label in food products.