Self-Development Needs of Agricultural Promotions Officers, Department of Agricultural Promotions

Abstract

        The purposes of this research were to study 1) the personal factors of agricultural promotions officers, 2) the needs for self-development of agricultural promotions officers, and 3) the relationship between personal factors and needs for self-development of agricultural promotions officers. The sample group consisted of 368 agricultural promotions experts. The research instrument was a questionnaire. The results showed that most of the agricultural promotion officers were female (54.1%), and aged 30-39 years old. 48.9% had work experience in the Department of Agricultural Promotions of 6-10 years, 26.9% had a bachelor's degree, and 53.3% were agriculture graduates. 62.2% of the officers said they needed to develop their skills in their roles as agricultural promotions officers, and that their needs were at a high level (mean 4.11). In term of their roles as community enterprise promotions staff, their needs for development were at a high level (mean 3.91). The study of the relationships between personal factors and need for self-development of agricultural promotions officers indicated that age, work experience, and educational level correlated with the need for self-development in the promotion of agricultural production and community enterprise promotion, with statistical significance at the level of 0.01.