Factor Affecting Haew Suphan Cultivation under Thai Geographical Indication (GI) in Suphan Buri Province

Abstract

The objectives of this research were to study; 1) personal factors, economic factors, media exposure, and productive extension factors related to Haew Suphan cultivation, 2) farmer’s opinion on Haew Suphan cultivation, 3) the difference of study personal factors, economic factors, media exposure, and productive extension factors and farmer’s opinion and 4) the problems and suggestions towards Haew Suphan cultivation. The sample sizes consisted of 112 farmers. Data were collected by using interview schedule. Statistical analyses used included frequency, percentage, mean, standard deviation, minimum, maximum, t-test, and F-test. The results of the research revealed that almost all farmers received information about Haew Suphan from personal media. Most farmers had opinions that 1) Thai Geographical Indications (GI) procedure was complicated and difficult, 2) not permitted to use GI of Thailand’s logo and 3) farmer’s opinion towards Haew Suphan cultivation under Thai Geographical Indication was at the high level. The hypotheses testing found that the factors affecting Haew Suphan cultivation included 1) source of money, at 0.05 level of significance, 2) productive extension from government, at 0.01 level of significance and 3) permission to use GI of Thailand’s logo at 0.05 level of significance. The problems were disease and insect epidemic, shortage of labor for harvesting, drought and price of product was fluctuated.