Khaw Neaw De Grill (De Grill Glutinous Rice): A Development of Organic Rice Community Enterprise in The Digital Era

Abstract

This study aimed to increase the potentiality of organic rice entrepreneurs by applying participatory research. This participatory research study engaged 50 Dao Lom Deuan community enterprise members in Sakon Nakhon province. The participants were learn transferred to enhance their entrepreneurship through training, demonstrating, study visiting, and documentation. Four operational learning courses were introduced: low cost organic rice production, glutinous rice product processing, digital marketing, and sufficiency economy lifestyle. The community enterprise members were closely followed up and advised by experts, enabling them to create a management system to produce and sell organic rice, rice cereal bars, giant rice crispy cereal, and Vietnamese steamed glutinous rice in online and offline markets. Furthermore, the existing products of this community were also developed through this process to improve market sales, such as Hang rice, organic glutinous rice, and organic jasmine rice. The results revealed that the targeted members had gained knowledge and increased their entrepreneurship after knowledge transfer. They could produce processing products to earn better income after the harvest season. The average monthly income of participants had shifted from 2,368 Baht per person to 2,818 Bahts per person, accounting for 450 Baht per person or 19%.