Vol. 30 No. 2 (2024): July - December 2024

View Vol. 30 No. 2 (2024): July - December 2024

Published: 2024-08-19

Full Issue

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Editorial Note

Editorial Note

Naphatpapa Sawangnuwatkul
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Acdemic Article

An Analysis of Crucial Factors behind the Successful Film Industry of South Korea Adopting the Concept of Cultural Ecosystem towards Chiang Mai’s Status as a Film City

Teparit Maneekul, Pornrat Damrhung, Lowell Skar

A16-A30
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Mutelu in Thai Society: Behavioral Science Perspectives

Tawiga Praditbathuga, Thitiwas Sukpom, Nutthakorn Papan, Kritchanon Tangsilsat

A31-A46
- PDF (ภาษาไทย)

Research Articles

Enhancing Inquiry Based Learning Ability with Visualization Integrated Technology in Multicultural and Religion Setting Lampang Province

Fisik Sean Buakanok, Pongwat Fongkanta, Kanitkan Pankaew

R144-R158
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The Mediating Effect of Employee Engagement on the Relationship between Job Characteristics and Work Efficiency of Generation Z Employees of E-commerce in Bangkok

Apichaya Kaewsomprasong, Kritkorn Nawakitphaitoon

R159-R174
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Development of Thai Language Instructional Model Based on Brain-Based Learning Integrated with Balance Literacy Approach for Prathomsuksa 1 Students

Anuttarasak Wichairat, Sumran Gumjudpai, Jinda Lapho

R175-R190
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The Development of Augmented Reality Technology From the Literature of Chinese Shrines’ Story along the Ping River of Nakhon Sawan Province in Local Literature Course of High School Level

Chuchat Khumkham

R191-R206
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Sexual Harassment of Secondary School Students in Bangkok: A Study Regarding Offenders and Victims

Anupong Sukkasem

R207-R222
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Service Quality and Retail Mix Affecting Purchase Decisions of Small Retail Businesses in Muang District, Chiang Rai Province

Natthida Chumpa, Suthada Khattiya, Surapong Wongpan

R223-R238
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Communication Strategies for Promoting Sustainable Tourism in Prachuap Khiri Khan Municipality

Nidchaya Sidthaheranwat, Somdech Rungsrisawat, Prakaikavin Srijinda

R239-R254
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The Relationship Between Parasocial Interaction in Virtual Communities, The Strength of Virtual Communities, and Behavior Towards Negative News of Y-Series Actor Fan Clubs in Facebook Groups

Taksaya Watcharasarnsap

R255-R270
- PDF (ภาษาไทย)

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